Beware Of Add-Ons
How to sell a Tiff image Viewer is a very significant question in every body's mind:
First determine the experience level of the customer. Is this someone new to digital imaging, armed with a brand-new camera? Or is the user more experienced and looking for a package with flexibility and editing power? Try to get customers to talk about their projects and what they'd like to accomplish. Are they making cards or brochures for a small business? Editing photographs for a publication or the family scrapbook? Although most of these packages aren't expensive, anyone looking at image-editing applications is ripe for potential add-on sales.
For example, if the customer is saving a lot of photos or images, an additional hard drive and storage space will be needed. You should then suggest a second hard drive, removable media like Iomega's Zip drive or another type of recordable media for long-term storage. Also ask if his or her current monitor is satisfactory. Editing graphics on a 14-inch monitor isn't much fun.
Techniques:
With a product as diverse as image-editing software, it is important that you learn what the customer hopes to accomplish with the program.
- Does he or she merely want to touch up images taken with a digital camera so they can be e-mailed to family members? Or does the customer plan to edit pictures for a professional publication? How long has the customer been using image-editing software and how knowledgeable is he or she about the process? These questions and similar ones will help you quickly determine what the customer may be looking for in a software package.
- Explaining the differences between software applications can be quite difficult. If a demo system is available at your store, the best and simplest thing to do is to show the customer a low-end package right next to a higher-end editing package. This is a quick way to help the buyer decide whether he or she wants to invest the amount of time (which can be substantial) needed to learn an application like Photoshop, or if a quick and easy image-editing package is what's needed.
- Relatively little profit will be made from selling a $ 50 image-editing package. But the customer shopping for this type of software may be ready to upgrade a black-and-white laser printer to a high-quality inkjet printer capable of printing color images. You may also be able to tack on the sale of a digital camera or a book explaining image editing or digital photography. If you keep your ears open for other sales opportunities, you might be able to sweeten a $ 50 software purchase with a $ 500 printer sale.
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